iPhone12 does not have a charger, will domestic manufacturers follow suit?

The late iPhone 12 is finally here, this is the biggest news in the early morning of October 14

Yutong Technology, which focuses on the design, R&D, production and sales of smart terminal charging and storage products such as chargers, was asked similar questions:

The lack of a standard charger for Apple 12 triggered the market to follow other mobile phone manufacturers, which in turn led to a decline in demand and a fatal blow to the company’s profitability. How does the company judge this market expectation? At the same time, in addition to increasing development in the retail market, does the company have other strategies to maintain the company's rapid growth?

Here, Yutong (Electronics) made the following replies to the above questions:

01

Domestic brand awareness is strengthening

No need to worry about imitating

The route of domestic brands is actually different from that of the iPhone. The emphasis is more on allowing consumers to buy them at once and use them as free as possible. With the continuous strengthening of the independent concept, domestic brands have a better understanding of market judgment and consumer psychology, and the demand for brand characteristics is also stronger. Therefore, the possibility of imitating this time is not high.

02
The latest fast charge is a new selling point for Android phones

Follow the trend to cancel the mobile phone charger may be self-defeating

The reason why Apple did not send the charger seems to be because the iPhone’s fast charging development is slow, otherwise the 5V/1A charger will not be used until now. Therefore, for Apple, which has not obvious increase in charging power, it should not be replaced. It's really not that important.

On the contrary, it is currently the high-speed period of the development of fast charging technology for mobile phones in the Android camp, and the old charger cannot achieve the most advanced charging experience of the new product.

With the increase in technology content, the cost of mobile phone charging heads and data cables will rise. If this cost is not incorporated into the total cost of mobile phones, consumers may not spend a few hundred yuan on a set of chargers and data cables. Experience the latest charging technology, which will turn the shiny selling points of the latest fast charging of mobile phones into brand slots.

Therefore, from a development perspective, it is unlikely that domestic mobile phones will cancel the attached charging head in recent years.

03

Consider brand favorability

The possibility of domestic brand mobile phones not delivering chargers is low

Users who are willing to buy expensive iPhones have relatively strong spending power, and this group of users mostly buy iPhones because of Apple’s refined design and innovative technology. They may not be comfortable with Apple’s behavior of not sending chargers, but they are not. Will reject the iPhone for this.

Conversely, compared with Apple, consumers are relatively less tolerant of domestic brands. Therefore, domestic brands should not make any move to cancel the distribution of chargers when the popularity of the people is generally rising.